We believe marketing should be accountable to revenue
Built by practitioners, not account managers
Our founder, Lalit Sai, spent six years as a growth lead at venture-backed startups before building Notsodigi in 2020. The pattern he kept seeing: companies spending significant budgets with agencies that could not connect their work to actual business outcomes.
Notsodigi was built to fix that. We hired practitioners — people who had run growth for real businesses with real stakes — and built processes around accountability, not activity.
Today, we work with 40+ active clients across India, the US, UK, and UAE. Our model is deliberately lean: fewer clients, deeper partnerships, better results.
Notsodigi founded in Bengaluru with 3 clients and a big idea.
Expanded into performance marketing and built our paid media practice.
Hit ₹10Cr in managed ad spend. Launched content and SEO division.
Opened UAE operations. Launched AI marketing capabilities.
₹50Cr+ in total managed spend. 98% year-one client retention rate.
Named among top 20 digital marketing agencies in India by Marketing Week.
Across B2B, D2C, and enterprise categories
Across Google, Meta, and LinkedIn
Return on ad spend across active clients
Measured after the first year of engagement
What guides every decision
Accountability first
We set goals, track them publicly with you, and own the outcomes. If something does not work, we say so and fix it — not spin it.
Long-term over short-term
We build marketing infrastructure that compounds over time, not campaigns that spike and disappear. Relationships over transactions.
Depth over breadth
We take on fewer clients so each one gets senior attention. Volume agencies spread themselves thin. We do not.
Honest communication
If a channel is not performing, we will tell you before you notice it in the numbers. No agency-speak, no hiding behind complexity.
Work with a team that cares about your growth
We take on new clients selectively. If you're a good fit, we'll tell you so — and be honest if we think you're not ready for what we do.