EdTech
Launching an EdTech Product to 180% of Target in 90 Days
Performance MarketingContent MarketingEmail MarketingSocial Media Marketing
EduSpark · 3 months engagement
180%
Launch Target
of enrolment target hit within 90 days
8,200
Waitlist
pre-launch signups in 6 weeks
5.4x
ROAS
blended return on total marketing spend
₹1,240
CAC
average customer acquisition cost
The Challenge
EduSpark was launching a new professional certification product in a crowded EdTech market. They had a 90-day window before a competitor was expected to announce a similar offering.
Our Approach
We designed a launch sprint strategy: pre-launch waitlist campaign, influencer amplification on LinkedIn and YouTube, performance campaigns across Google and Meta, and a post-launch email drip to convert waitlist to enrolment. All channels launched simultaneously for maximum impact.
The Results
180%
Launch Target
of enrolment target hit within 90 days
8,200
Waitlist
pre-launch signups in 6 weeks
5.4x
ROAS
blended return on total marketing spend
₹1,240
CAC
average customer acquisition cost
"The speed and coordination across channels during the launch was impressive. Everything hit at the right time. We beat our 90-day target in 78 days."
Ananya Mehta
CMO, EduSpark
Project details
Client
EduSpark
Industry
EdTech
Duration
3 months
Services
Performance MarketingContent MarketingEmail MarketingSocial Media Marketing
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