D2C E-commerce
Scaling an Organic Food Brand to 3.2x Revenue with Integrated Digital Marketing
Meta AdsSEOEmail MarketingCRO
Greenleaf Organics · 12 months engagement
3.2x
Revenue Growth
year-over-year online revenue increase
4.8x
ROAS
blended return on ad spend across channels
31%
Email Revenue
of total revenue now from email channel
+55%
Repeat Purchase
increase in 90-day repeat purchase rate
The Challenge
Greenleaf was heavily dependent on Instagram and word-of-mouth. They had strong brand awareness but poor online conversion rates and no email strategy to capture and retain customers.
Our Approach
We launched structured Meta Ads campaigns with a full-funnel creative strategy, built a 12-email welcome and post-purchase sequence, implemented CRO changes that increased checkout completion by 28%, and built an SEO content moat around organic food keywords.
The Results
3.2x
Revenue Growth
year-over-year online revenue increase
4.8x
ROAS
blended return on ad spend across channels
31%
Email Revenue
of total revenue now from email channel
+55%
Repeat Purchase
increase in 90-day repeat purchase rate
"We thought we had good marketing before Notsodigi. What we actually had was good brand love and inconsistent execution. They brought the systems to match the product quality."
Priya Sharma
Marketing Director, Greenleaf Organics
Project details
Client
Greenleaf Organics
Industry
D2C E-commerce
Duration
12 months
Services
Meta AdsSEOEmail MarketingCRO
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