B2B SaaS
How We Scaled a SaaS Product from ₹12L to ₹1.2Cr MRR in 18 Months
Performance MarketingSEOContent MarketingMarketing Automation
Nexara Technologies · 18 months engagement
10x
MRR Growth
from ₹12 lakh to ₹1.2 crore in 18 months
-62%
Cost Per Trial
from ₹4,800 to ₹1,824 per qualified trial
34%
Trial-to-Paid
conversion rate up from 11%
480%
Organic Traffic
growth in 12 months from zero SEO
The Challenge
Nexara had a strong product but struggled with inefficient paid acquisition and no organic strategy. Their cost per trial was ₹4,800 and they were burning through budget without a scalable growth system.
Our Approach
We rebuilt the entire acquisition funnel: restructured Google and LinkedIn campaigns, launched a content-led SEO program, and implemented a full marketing automation stack to nurture trial users into paying customers. Product-led growth loops were layered on top.
The Results
10x
MRR Growth
from ₹12 lakh to ₹1.2 crore in 18 months
-62%
Cost Per Trial
from ₹4,800 to ₹1,824 per qualified trial
34%
Trial-to-Paid
conversion rate up from 11%
480%
Organic Traffic
growth in 12 months from zero SEO
"Notsodigi did not just run campaigns. They built a growth system. The compounding effect of SEO, paid, and automation working together is something I had read about but never actually seen executed."
Arjun Malhotra
CEO, Nexara Technologies
Project details
Client
Nexara Technologies
Industry
B2B SaaS
Duration
18 months
Services
Performance MarketingSEOContent MarketingMarketing Automation
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