Real Estate
Generating High-Intent Property Leads at 67% Lower Cost for a Real Estate Brand
Google AdsMeta AdsLanding PagesCRO
UrbanNest Realty · 6 months engagement
-67%
Cost Per Lead
from ₹8,200 to ₹2,700 per qualified lead
3.4x
Lead Quality
improvement in lead-to-site-visit rate
+89%
Bookings
increase in monthly property bookings
2.2x
Sales Efficiency
more appointments per sales person per week
The Challenge
UrbanNest was spending heavily on portals and generic Google Ads with poor lead quality. Sales team was spending 80% of their time on unqualified leads. Cost per quality appointment was over ₹8,000.
Our Approach
We built project-specific landing pages with detailed specifications, pricing, and virtual tours. Relaunched Google Ads with intent-based keyword targeting and negative keyword lists. Built Meta retargeting campaigns for website visitors. Added a lead qualification bot to pre-screen inquiries.
The Results
-67%
Cost Per Lead
from ₹8,200 to ₹2,700 per qualified lead
3.4x
Lead Quality
improvement in lead-to-site-visit rate
+89%
Bookings
increase in monthly property bookings
2.2x
Sales Efficiency
more appointments per sales person per week
Project details
Client
UrbanNest Realty
Industry
Real Estate
Duration
6 months
Services
Google AdsMeta AdsLanding PagesCRO
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