Logistics & Supply Chain
B2B Pipeline Growth for a Logistics Company with LinkedIn ABM
LinkedIn AdsContent MarketingEmail Marketing
Velox Logistics · 4 months engagement
₹4.2Cr
Pipeline Value
qualified pipeline generated in first quarter
3
Enterprise Deals
closed directly from the ABM campaign
8hrs
Lead Response
average time to first meaningful response
42K
Content Reach
decision-maker impressions per month
The Challenge
Velox had an enterprise sales team but no systematic digital approach to pipeline generation. They relied almost entirely on referrals and trade events, creating feast-or-famine sales cycles.
Our Approach
We built an account-based marketing program on LinkedIn targeting supply chain directors and procurement heads at target accounts. Paired with a thought leadership content program and personalized outreach email sequences, we created a predictable pipeline generation system.
The Results
₹4.2Cr
Pipeline Value
qualified pipeline generated in first quarter
3
Enterprise Deals
closed directly from the ABM campaign
8hrs
Lead Response
average time to first meaningful response
42K
Content Reach
decision-maker impressions per month
"Three enterprise deals in one quarter from a single LinkedIn campaign. The ROI is not even a question at this point."
Vikram Singh
Managing Director, Velox Logistics
Project details
Client
Velox Logistics
Industry
Logistics & Supply Chain
Duration
4 months
Services
LinkedIn AdsContent MarketingEmail Marketing
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